Ready to find your stories? Hit the Deck!

swoosh blue

About the Deck

The Leadership Story Deck is one of the most unique and most popular resources in The Storytelling Leader.


What’s in the cards?

The Leadership Story Deck contains dozens of cards with the stories that you should be telling now about your most important offerings. The cards will help you find, craft, and sequence your narrative messages. The result? Engaged teams and markets that take action.

Who knew you could fit all of that in a little box?

There are lots of ways to use the Deck to work with your stories!


Find your stories.

Find your stories.

Go through the Deck, one card at a time. You’ll be amazed to discover the amazing stories you didn’t know you knew.

Untitled design (5)

Work in teams.

Work in teams.

Discover your team’s narrative assets... and powerfully affirm “who we are, what we do, and why we do it.”


Tell in groups.

Tell in groups.

Host a story circle in which you take turns telling your new stories. If only all team meetings could be this meaningful!