What if there’s a better way to engage people so they will act? What if there is a more natural way to align systems, teams, and markets... and it all begins with the stories we tell?
Tell a story that will “unstick” the system so that people will move. Teams will engage. Customers will buy.
Bring unforgettable clarity to your message! Tell a story about the technology, the science, or the strategy.
Organizations and markets are emotional systems. That’s why your data doesn’t inspire action. Tell a story that will align people to act.
It’s an active learning experience that has been embraced by the world’s most influential organizations. (And lots of little ones who are on the fast track to influence!)
In just a single day, your team of leaders will find, develop, and tell the narrative assets around their most urgent work.
And they will leave with a highly engaging, transformative message they can deploy tomorrow.I want to know more!
In this active learning experience, you and your team will...
Story circles are a timeless structure for knowledge creation that are finding new application in the organizational world. Bring your teams together to tell and draw meaning from their rich stories. When you do, you create a rich culture of knowledge creation, shared identity, and engaged leadership. Stories are that powerful!
The Leadership Story Deck is an innovative resource that will help you find your “narrative assets”—the truly valuable stories you should be telling about your team, your work, or your offering.Check out the Story Deck here
So you’ve identified a story you need to tell to your customers or partners. Wouldn’t it be cool if you could tell that story really well? Use the Story Canvas to craft an unforgettable narrative that will land with impact. Every time.
NEW! The Story Canvas is now available as a FREE download!Get the Canvas for free NOW!
Work in teams to generate highly persuasive stories that will bring urgency to the work you are doing now. In just a single day, the team will be ready to tell the stories that will create engagement and belief so that people will act.We are ready to tell our stories!
What are the learning outcomes of The Storytelling Leader? The active learning experience is tailored to the needs of your leaders. Your leadership role will determine the kinds of stories you tell:
Senior leaders need to align the organization to align around the strategy, and compel the system to action. When you tell strategic stories, you’ll inspire people to move.
Technology and science leaders are really good at talking to each other. But what about everyone else? The rest of the system needs to understand your complex offering before they will engage.
The innovation begins internally. Advocate for your innovation team’s great work within your organization. Tell innovation stories to generate support, excitement... and resources.
In the war for hot talent, there's a new generation of job seekers who have a simple request: Make me believe in you. What stories are you telling them?
Capture and spread the organization’s deep wisdom. After all, story is the container for knowledge. Leverage the power of narrative to build a powerful learning culture.
Sometimes you need to tell stories about YOU. Tell stories to:
You are needing to tell stories all the time. Movements are launched and fueled by powerful stories. In order to inspire people to volunteer, join a movement, vote, or take compassionate action, you will need succinct, simple, synergetic stories that will create empathy, connection, and orient people in the direction of change.